The two main things
come to every consumer's mind when purchasing products: quality and
quantity. Very often you will see
commercials, ploys, and ads that promote something that will save you from
whatever dilemma you may be in. This is in fact the sole purpose of
advertising; they make money by filling your voids. But, how important are
these shopping aspects if the product you receive is not exactly what it was
said to be?
Hungry? Nine times
out of 10 we have all seen a McDonald's commercial right when your stomach was
at the verge of touching your back. You
saw the succulent, reheated, mystery meat patties topped with crunchy-crisp, refrigerated
vegetables and cheese all unified under a possibly cross-contaminated
sesame-seed bun. The advertising was in HD so you could see every dapple of
flavor glisten. From prior experience, you might could have been able to
conjure the aroma of the sandwich in all of its glory. You envision your next
meal as you roll up to the drive-thru window and they hand you the paper bag
with those familiar smells. You look inside of the bag, anxiously pull out your
burger only to find it looking like this:
A sloppily-made,
dry-looking, and probably cold reality.
Fast-food phenomena
have led their customers into deception for years. However, it has not stopped
them from gaining credibility on their abilities to at least satisfy enough for
a return. Here is why…
McDonald's excels in
the visual aspect of marketing. In their commercials and advertising, they
provide a relatable, warm, home-like feel to eating. The catchy jingle and golden arches are an international stamp for the company
that help keep it worldwide, and their children's merchandise help keep the
younger demand up and the family theme alive all at affordable price ranges.
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